{"id":3070,"date":"2024-11-18T08:10:03","date_gmt":"2024-11-18T07:10:03","guid":{"rendered":"https:\/\/www.r2ie.org\/index.php\/2024\/11\/18\/starbucks-face-au-boycott-les-lecons-dune-reponse-mediatique\/"},"modified":"2024-11-18T08:10:03","modified_gmt":"2024-11-18T07:10:03","slug":"starbucks-face-au-boycott-les-lecons-dune-reponse-mediatique","status":"publish","type":"post","link":"https:\/\/www.r2ie.org\/index.php\/2024\/11\/18\/starbucks-face-au-boycott-les-lecons-dune-reponse-mediatique\/","title":{"rendered":"Starbucks face au boycott : les le\u00e7ons d\u2019une r\u00e9ponse m\u00e9diatique"},"content":{"rendered":"<p>Depuis plusieurs ann\u00e9es, de nombreuses multinationales font l\u2019objet de boycotts li\u00e9s \u00e0 des accusations de discrimination ou \u00e0 des controverses politiques, notamment pour leur soutien per\u00e7u \u00e0 Isra\u00ebl. Les pol\u00e9miques rencontr\u00e9es par Starbucks mettent en lumi\u00e8re la pertinence, plus ou moins av\u00e9r\u00e9e, des strat\u00e9gies adopt\u00e9es par l&rsquo;entreprise pour faire face aux campagnes de d\u00e9nigrement.\u00a0<br \/>\nL\u2019article Starbucks face au boycott : les le\u00e7ons d\u2019une r\u00e9ponse m\u00e9diatique est apparu en premier sur Portail de l&rsquo;IE.\u00a0<a href=\"https:\/\/www.portail-ie.fr\/univers\/2024\/starbucks-face-au-boycott-les-lecons-dune-reponse-mediatique\/\" target=\"_blank\" class=\"feedzy-rss-link-icon\">Read More<\/a>\u00a0Portail de l&rsquo;IE\u00a0<\/p>\n<p>\u200b\u00a0\u00a0<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Depuis plusieurs ann\u00e9es, de nombreuses multinationales font l\u2019objet de boycotts li\u00e9s \u00e0 des accusations de discrimination ou \u00e0 des controverses politiques, notamment pour leur soutien per\u00e7u \u00e0 Isra\u00ebl. Les pol\u00e9miques rencontr\u00e9es par Starbucks mettent en lumi\u00e8re la pertinence, plus ou moins av\u00e9r\u00e9e, des strat\u00e9gies adopt\u00e9es par l&rsquo;entreprise pour faire face aux campagnes de d\u00e9nigrement.\u00a0 L\u2019article&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3070","post","type-post","status-publish","format-standard","hentry","category-portail-de-lintelligence-economique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks face au boycott : les le\u00e7ons d\u2019une r\u00e9ponse m\u00e9diatique - Revue Internationale d&#039;Intelligence Economique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.r2ie.org\/index.php\/2024\/11\/18\/starbucks-face-au-boycott-les-lecons-dune-reponse-mediatique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks face au boycott : les le\u00e7ons d\u2019une r\u00e9ponse m\u00e9diatique - Revue Internationale d&#039;Intelligence Economique\" \/>\n<meta property=\"og:description\" content=\"Depuis plusieurs ann\u00e9es, de nombreuses multinationales font l\u2019objet de boycotts li\u00e9s \u00e0 des accusations de discrimination ou \u00e0 des controverses politiques, notamment pour leur soutien per\u00e7u \u00e0 Isra\u00ebl. 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