{"id":2973,"date":"2024-07-16T16:12:14","date_gmt":"2024-07-16T14:12:14","guid":{"rendered":"https:\/\/www.r2ie.org\/index.php\/2024\/07\/16\/dune-publicite-anodine-a-la-crise-comment-la-redoute-est-sortie-victorieuse-dune-crise-reputationnelle\/"},"modified":"2024-07-16T16:12:14","modified_gmt":"2024-07-16T14:12:14","slug":"dune-publicite-anodine-a-la-crise-comment-la-redoute-est-sortie-victorieuse-dune-crise-reputationnelle","status":"publish","type":"post","link":"https:\/\/www.r2ie.org\/index.php\/2024\/07\/16\/dune-publicite-anodine-a-la-crise-comment-la-redoute-est-sortie-victorieuse-dune-crise-reputationnelle\/","title":{"rendered":"D\u2019une publicit\u00e9 anodine \u00e0 la crise : comment La Redoute est sortie victorieuse d\u2019une crise r\u00e9putationnelle"},"content":{"rendered":"<p>En 2012, alors qu\u2019elle subit une crise r\u00e9putationnelle sans pr\u00e9c\u00e9dent, La Redoute r\u00e9agit et se sert de cette affaire pour rebondir. Par une campagne d\u2019image originale sur le site, l\u2019entreprise de commerce en ligne renverse la controverse \u00e0 son avantage et arrive \u00e0 multiplier ses ventes : un mod\u00e8le de r\u00e9solution de crise inspirant pour les entreprises !<br \/>\nL\u2019article D\u2019une publicit\u00e9 anodine \u00e0 la crise : comment La Redoute est sortie victorieuse d\u2019une crise r\u00e9putationnelle est apparu en premier sur Portail de l&rsquo;IE.\u00a0<a href=\"https:\/\/www.portail-ie.fr\/univers\/business-development-innovation-et-start-up\/2024\/dune-publicite-anodine-a-la-crise-comment-la-redoute-est-sortie-victorieuse-dune-crise-reputationnelle\/\" target=\"_blank\" class=\"feedzy-rss-link-icon\" rel=\"noopener\">Read More<\/a>\u00a0Portail de l&rsquo;IE\u00a0<\/p>\n<p>\u200b\u00a0\u00a0<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>En 2012, alors qu\u2019elle subit une crise r\u00e9putationnelle sans pr\u00e9c\u00e9dent, La Redoute r\u00e9agit et se sert de cette affaire pour rebondir. Par une campagne d\u2019image originale sur le site, l\u2019entreprise de commerce en ligne renverse la controverse \u00e0 son avantage et arrive \u00e0 multiplier ses ventes : un mod\u00e8le de r\u00e9solution de crise inspirant pour&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2973","post","type-post","status-publish","format-standard","hentry","category-portail-de-lintelligence-economique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u2019une publicit\u00e9 anodine \u00e0 la crise : comment La Redoute est sortie victorieuse d\u2019une crise r\u00e9putationnelle - Revue Internationale d&#039;Intelligence Economique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.r2ie.org\/index.php\/2024\/07\/16\/dune-publicite-anodine-a-la-crise-comment-la-redoute-est-sortie-victorieuse-dune-crise-reputationnelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u2019une publicit\u00e9 anodine \u00e0 la crise : comment La Redoute est sortie victorieuse d\u2019une crise r\u00e9putationnelle - Revue Internationale d&#039;Intelligence Economique\" \/>\n<meta property=\"og:description\" content=\"En 2012, alors qu\u2019elle subit une crise r\u00e9putationnelle sans pr\u00e9c\u00e9dent, La Redoute r\u00e9agit et se sert de cette affaire pour rebondir. 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