{"id":2532,"date":"2023-01-31T08:57:10","date_gmt":"2023-01-31T07:57:10","guid":{"rendered":"http:\/\/iypxhnp.cluster029.hosting.ovh.net\/index.php\/2023\/01\/31\/la-strategie-de-lvmh-entre-affaires-soft-power-et-influence\/"},"modified":"2023-01-31T08:57:10","modified_gmt":"2023-01-31T07:57:10","slug":"la-strategie-de-lvmh-entre-affaires-soft-power-et-influence","status":"publish","type":"post","link":"https:\/\/www.r2ie.org\/index.php\/2023\/01\/31\/la-strategie-de-lvmh-entre-affaires-soft-power-et-influence\/","title":{"rendered":"La strat\u00e9gie de LVMH : entre affaires, soft power et influence"},"content":{"rendered":"<p>LVMH n\u2019est pas devenu le leader incontest\u00e9 du luxe dans le monde en comptant seulement sur la qualit\u00e9 et l\u2019image de ses 75 maisons. En effet, le groupe de Bernard Arnault a \u00e9galement mis en place une politique agressive de p\u00e9n\u00e9tration de nouveaux march\u00e9s, coupl\u00e9e \u00e0 des jeux d\u2019influence et \u00e0 une capitalisation sur l\u2019image du luxe \u00e0 la fran\u00e7aise. Coup de projecteur sur quelques \u00e9l\u00e9ments cl\u00e9s de la strat\u00e9gie de LVMH.\u00a0<a href=\"http:\/\/portail-ie.fr\/analysis\/4255\/la-strategie-de-lvmh-entre-affaires-soft-power-et-influence\" target=\"_blank\" class=\"feedzy-rss-link-icon\" rel=\"noopener\">Read More<\/a>\u00a0Portail de l&rsquo;intelligence \u00e9conomique\u00a0<\/p>\n<p>\u200b\u00a0\u00a0<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>LVMH n\u2019est pas devenu le leader incontest\u00e9 du luxe dans le monde en comptant seulement sur la qualit\u00e9 et l\u2019image de ses 75 maisons. En effet, le groupe de Bernard Arnault a \u00e9galement mis en place une politique agressive de p\u00e9n\u00e9tration de nouveaux march\u00e9s, coupl\u00e9e \u00e0 des jeux d\u2019influence et \u00e0 une capitalisation sur l\u2019image&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2532","post","type-post","status-publish","format-standard","hentry","category-portail-de-lintelligence-economique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La strat\u00e9gie de LVMH : entre affaires, soft power et influence - Revue Internationale d&#039;Intelligence Economique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.r2ie.org\/index.php\/2023\/01\/31\/la-strategie-de-lvmh-entre-affaires-soft-power-et-influence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La strat\u00e9gie de LVMH : entre affaires, soft power et influence - Revue Internationale d&#039;Intelligence Economique\" \/>\n<meta property=\"og:description\" content=\"LVMH n\u2019est pas devenu le leader incontest\u00e9 du luxe dans le monde en comptant seulement sur la qualit\u00e9 et l\u2019image de ses 75 maisons. En effet, le groupe de Bernard Arnault a \u00e9galement mis en place une politique agressive de p\u00e9n\u00e9tration de nouveaux march\u00e9s, coupl\u00e9e \u00e0 des jeux d\u2019influence et \u00e0 une capitalisation sur l\u2019image...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.r2ie.org\/index.php\/2023\/01\/31\/la-strategie-de-lvmh-entre-affaires-soft-power-et-influence\/\" \/>\n<meta property=\"og:site_name\" content=\"Revue Internationale d&#039;Intelligence Economique\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T07:57:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.r2ie.org\/index.php\/2023\/01\/31\/la-strategie-de-lvmh-entre-affaires-soft-power-et-influence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.r2ie.org\/index.php\/2023\/01\/31\/la-strategie-de-lvmh-entre-affaires-soft-power-et-influence\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"La strat\u00e9gie de LVMH : entre affaires, soft power et influence\",\"datePublished\":\"2023-01-31T07:57:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.r2ie.org\/index.php\/2023\/01\/31\/la-strategie-de-lvmh-entre-affaires-soft-power-et-influence\/\"},\"wordCount\":97,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.r2ie.org\/#organization\"},\"articleSection\":[\"Portail de l'intelligence \u00e9conomique\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.r2ie.org\/index.php\/2023\/01\/31\/la-strategie-de-lvmh-entre-affaires-soft-power-et-influence\/\",\"url\":\"https:\/\/www.r2ie.org\/index.php\/2023\/01\/31\/la-strategie-de-lvmh-entre-affaires-soft-power-et-influence\/\",\"name\":\"La strat\u00e9gie de LVMH : entre affaires, soft power et influence - Revue Internationale d&#039;Intelligence Economique\",\"isPartOf\":{\"@id\":\"https:\/\/www.r2ie.org\/#website\"},\"datePublished\":\"2023-01-31T07:57:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.r2ie.org\/index.php\/2023\/01\/31\/la-strategie-de-lvmh-entre-affaires-soft-power-et-influence\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.r2ie.org\/index.php\/2023\/01\/31\/la-strategie-de-lvmh-entre-affaires-soft-power-et-influence\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.r2ie.org\/index.php\/2023\/01\/31\/la-strategie-de-lvmh-entre-affaires-soft-power-et-influence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.r2ie.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La strat\u00e9gie de LVMH : entre affaires, soft power et influence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.r2ie.org\/#website\",\"url\":\"https:\/\/www.r2ie.org\/\",\"name\":\"Revue Internationale d&#039;Intelligence Economique\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.r2ie.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.r2ie.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.r2ie.org\/#organization\",\"name\":\"Revue Internationale d&#039;Intelligence Economique\",\"url\":\"https:\/\/www.r2ie.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.r2ie.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.r2ie.org\/wp-content\/uploads\/2023\/01\/cropped-cropped-logo-r2ie-dc3a9gradc3a9.webp\",\"contentUrl\":\"https:\/\/www.r2ie.org\/wp-content\/uploads\/2023\/01\/cropped-cropped-logo-r2ie-dc3a9gradc3a9.webp\",\"width\":654,\"height\":251,\"caption\":\"Revue Internationale d&#039;Intelligence Economique\"},\"image\":{\"@id\":\"https:\/\/www.r2ie.org\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La strat\u00e9gie de LVMH : entre affaires, soft power et influence - Revue Internationale d&#039;Intelligence Economique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.r2ie.org\/index.php\/2023\/01\/31\/la-strategie-de-lvmh-entre-affaires-soft-power-et-influence\/","og_locale":"fr_FR","og_type":"article","og_title":"La strat\u00e9gie de LVMH : entre affaires, soft power et influence - Revue Internationale d&#039;Intelligence Economique","og_description":"LVMH n\u2019est pas devenu le leader incontest\u00e9 du luxe dans le monde en comptant seulement sur la qualit\u00e9 et l\u2019image de ses 75 maisons. 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